12 Tribes Jewelry

After working with Noa Jewelry

12 Tribes Judaica had a strong presence in B2B but lacked a direct connection with consumers. Our mission was to bridge that gap, transforming the brand into a thriving B2C powerhouse while strengthening its B2B market reach. Here’s how we made it happen:

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✔ From B2B to Direct-to-Consumer – We launched a dedicated e-commerce website and an Etsy store, opening new revenue streams and allowing customers worldwide to connect directly with 12 Tribes’ exquisite Judaica jewelry.

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✔ Strategic Brand Positioning for B2B & B2C – We crafted a cohesive branding strategy that seamlessly speaks to both wholesale buyers and individual customers, ensuring 12 Tribes resonates across all markets.

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✔ Premium Packaging & Visual Identity – To elevate the brand experience, we designed custom packaging that enhances the value of every purchase and aligns with 12 Tribes’ rich heritage and authenticity.

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✔ Expanding B2B Distribution – We proactively reached out to Jewish stores worldwide, successfully securing placement in nearly every major Judaica jewelry retailer in Israel and expanding partnerships with online resellers globally.

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✔ High-End Product Photography – We captured the essence of 12 Tribes through professional photography, showcasing the intricate craftsmanship and spiritual significance behind each piece.

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By establishing a strong digital presence, refining brand identity, and expanding its global reach, we helped 12 Tribes Judaica become a leading name in both traditional and modern Judaica jewelry markets.